Asana
Work Innovation
Summit 2025
✿Role
Art Director
Designer
✿Partner
Nick Levesque
Kristyn Braden
Teresa Yang
MacKenzie Covington
Work Innovation Summit is a global event series that brings together leaders and the Asana users to explore the latest AI-innovations in work management.
With innovation as the foundation of this event series, the identity is designed to express transformation driven by ongoing progress and refinement. The visual system translates this idea into a vibrant, abstract expression of momentum and evolving innovation.
Create compositions where the pattern ranges in scale and direction—expanding, shifting, and at times forming a portal-like shape that draws the viewer in.
Since the pattern is built from a rectangular form, it naturally works well when layered with other square elements.
The new pattern as a portal of interest to drive people attention, such as the entrance of the venue.
Each presentation featured fully designed slides built on our system. In total, there were four distinct presentation tracks, each themed with its own color. Between sessions, playful animated visuals took over the stage.
Of course, no conference is complete without branded swag. To properly commemorate the day, attendees were given customized keychains, enamel pins, ID badges, and totes in a wide array of colors and styles.
