HK Express airline
Ice wall challenge
✿Partner
Abby Chui
Stephen Chung
Susan Chan
Summer is the peak season for travel, and HK Express wanted to ensure that it’s the first airline people think of when planning their summer trips. To achieve this, we created a 6-meter by 1.7-meter ice wall embedded with 130 flight tickets to over 10 destinations, including Tokyo, Danang, Seoul, and Bangkok.
In addition to the main activation of the campaign, we also designed custom billboard visuals to generate buzz and excitement.
