☼ Hazel Wong
Hazel Wong
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projects
Asana Work Innovation Summit 2025
Built the immersive brand identity and event experience for Asana’s flagship event, highlighting how AI unlocks smarter, more efficient work.
Event experience and Brand identity
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Asana - Photography library refresh
Refreshing Asana’s photography library to represent diverse customers—powered by AI-enhanced production.
Brand, Art direction
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Asana sales kickoff 2024
Developed a design system to give the business event a distinct and memorable vibe, perfectly reflecting the theme "Win Big."
Event experience and Brand identity
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Asana marketing campaign 2023
Created two distinctive, attention-grabbing videos to test against each other in order to identify the evergreen video ad.
Campaigns
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Asana - Many hands
Created an online campaign that highlights how team leads can use Asana to orchestrate work
Campaign
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Zendesk startup webpage
Overhauled the startup page experience to focus on answering the needs of customers
Web
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Zendesk photo lirbary
Created over 100 quirky and insightful brand images to support various types of marketing materials.
Photography
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NERD Skincare branding
Reframed an acne skincare brand to be more friendly and empathetic through expressive visual language
Web
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HK Express ice wall challenge
Created an unconventional and award-winning summer-y sales campaign
Event
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